Each year our client sponsors one of the leading NASCAR Winston Cup driver. Our client is not only a sponsor, but a key contributor to the racing operations by testing, producing and supplying wheel bearing technology. As a sponsor, these organizations have an opportunity as well as a duty to market their company to the racing community. To accomplish this, our client develops a team to follow the NASCAR circuit from city to city and invite its largest customers to learn more about the company, what new products are being offered and also an opportunity to watch one of the fastest growing spectator sports.
In addition to the traveling hospitality team, our client offers a points redemption program for its major distributors. By accumulating points based on product sales, the distributor can redeem the points for a variety of merchandise.